The Father of Advertising, David Ogilvy, once said “On average, five times as many people read the headline as read the body copy.” Headlines quickly and briefly draw attention to information, which is what we strive for in social networking. So, I wonder why I don’t see more headlines, let alone attention-grabbing ones on Facebook posts.
If you want your brand posts to rise above the others (who doesn’t’?) as well as friend and family posts, try these 5 easy tricks to help you write catchy headlines:
1. Use numbers
2. Use interesting adjectives
3. Use unique rationale
4. Use a trigger word, i.e. what, why, how or when
5. Make an audacious promise
Scan a newspaper or magazine, and you’ll see these tips in action. Then try the following formula by Jeff Goins, and see your posts become more engaging to your Facebook audience.
Number or Trigger word + Adjective + Keyword + Promise
Example: Take a bold promise like “selling your house in a day.” Apply the formula and you get: “How You Can Effortlessly Sell Your Home in Less than 24 Hours.”
And for us healthcare communicators, here are examples of real Facebook posts before and after using the Goins formula:
Did you know that regular exercise can help slow the progression of Parkinson’s Disease? Read more: ….
Spend Only $50 and Help Slow the Progression of Parkinson’s Disease
Note: $50 refers to the cost of a good pair of walking or running shoes.
Men, smoking has been linked to problems with fertility, sexual performance, and rapid mental decline. So, if you smoke, it’s worth trying to quit. For more men’s health tips…
Improve Your Sexual Performance by Following a Simple Tip
Did you know we have Urgent Care Clinics in seven different locations for your convenience and anyone can visit, young and old? You don’t have to be a Sutter patient.
9 Compelling Reasons for Going to a Sutter Urgent Care Clinic
Just remember when drafting headlines to be honest.