Cocktails in Yoga Pants

PR Gal Pals,

This is my first blog post.

Tweet-Post-Pin is for you – and me.  Social media should be a core communication tactic, especially in light of more guidelines coming from the FDA. However, I just don’t feel fluent in it. And this matters to me when making recommendations to clients.

Last month I joined a social media residency program at the Mayo Clinic – so I’ll be learning best practices from a healthcare leader. I also created an editorial calendar of various topics, including legal/regulatory/FDA, professional guidelines, demographics, ROI, and case studies. Each week I’ll post a blog, extending it through Facebook, Twitter, LinkedIn, Pinterest and eventually YouTube.

Please let me know how I’m doing.

Thanks, Karen


Social media is like a cocktail party, and the best part – you can go in your yoga pants.

Here’s how to make the most of it…

  • Pick a party, i.e. a platform (42% of online adults use multiple social networking sites, but Facebook remains the platform of choice – Pew Research 12/13)
  • Grab a drink and find the people you want to meet.
  • Listen – people love to be heard, note their interests and specialties.
  • Join the conversation – tell them what you do, what you think, then what you have to offer.
  • Be nice – like, retweet and comment when people engage with you.
  • Make a date to see each other again.



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