PR Gal Pals,
This is my first blog post.
Tweet-Post-Pin is for you – and me. Social media should be a core communication tactic, especially in light of more guidelines coming from the FDA. However, I just don’t feel fluent in it. And this matters to me when making recommendations to clients.
Last month I joined a social media residency program at the Mayo Clinic – so I’ll be learning best practices from a healthcare leader. I also created an editorial calendar of various topics, including legal/regulatory/FDA, professional guidelines, demographics, ROI, and case studies. Each week I’ll post a blog, extending it through Facebook, Twitter, LinkedIn, Pinterest and eventually YouTube.
Please let me know how I’m doing.
Social media is like a cocktail party, and the best part – you can go in your yoga pants.
Here’s how to make the most of it…
- Pick a party, i.e. a platform (42% of online adults use multiple social networking sites, but Facebook remains the platform of choice – Pew Research 12/13)
- Grab a drink and find the people you want to meet.
- Listen – people love to be heard, note their interests and specialties.
- Join the conversation – tell them what you do, what you think, then what you have to offer.
- Be nice – like, retweet and comment when people engage with you.
- Make a date to see each other again.