- For our weekend monitoring, we rotate our staff much as we do with handling press calls. We expect the person on call to check our sites (Facebook, Twitter and blog) morning and late afternoon on the weekends. These are our social media staff. In a smaller organization I might suggest combining social media monitoring with press call duties. – Lee Aase, Director, Mayo Clinic Center for Social Media
- At Vanderbilt, we have a team of four staff members who rotate being on call for our social channels. Each rotation is a week at a time. – Cynthia Floyd Manley, Content and Social Media Strategist, Vanderbilt University Medical Center.
- In our PR & Marketing Department of about 15 people, we only have 2 staff who work heavily with social media… For evenings and weekends I check all accounts by 8 p.m… We chose 8 p.m. because it seemed like a reasonable cut off time that I could still make phone calls to the appropriate people should a situation come up that I need assistance with. ..Monitoring takes about 5-10 minutes each evening and weekend so it doesn’t intrude too much. – Jamie Weller, Public Relations Communications Coordinator at Regional Health, Rapid City, SD
- We have a much smaller comms shop, so weekend monitoring is primarily looking at @ mentions that come in via Twitter app on our blackberry, and monitoring Facebook if there are any sensitive posts. – Ann Fuller, Director, Communications Public Relations at Children’s Hospital of Eastern Ontario
- For more risky brands/environments, you can engage someone to moderate/monitor outside of hours. – Hugh Stephens, Social and Digital Media Consultant at Dialogue Consulting
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Next Friday…FDA draft guidelines on the use of social media platforms by drug and device manufacturers.